- Sat Dec 13, 2025 9:37 pm#11834
Preparation Guide for the Position of Sales Representative (বিক্রয় প্রতিনিধি) at Brothers Group (BG)
1. Understand the Company and the Role
• Company: Brothers Group, located in Gulshan‑2, Dhaka.
• Business: FMCG manufacturing and distribution of staple food items (rice, lentils, sugar, fish, oil, spices).
• Role: Full‑time Sales Representative working from the office, responsible for generating sales, managing relationships with restaurants, hotels, and retail outlets in Dhaka, and supporting corporate and online sales channels.
2. Education and Age Requirements
• Minimum education: SSC and HSC.
• Age: 18‑40 years.
3. Experience Needed
• Minimum 2 years of sales experience, specifically in FMCG manufacturing.
• Proven track record in both corporate and online sales.
4. Core Skills to Demonstrate
• Strong communication and clear speaking ability (স্পষ্টভাষী).
• Knowledge of the food‑product market (rice, dal, sugar, fish, oil, spices).
• Familiarity with the restaurant, hotel and shop landscape in Dhaka.
• Ability to develop and execute sales plans, meet targets and handle negotiations.
5. Suggested Skill Development
• Refresh product knowledge: study specifications, pricing, competitors, and USP of each food item.
• Practice sales pitch for corporate clients and online platforms (e‑commerce, social media).
• Learn basic negotiation techniques and objection handling.
• Get comfortable with CRM tools and basic Excel for tracking leads and sales.
6. Research the Market
• Map out key restaurants, hotels and retail stores in Dhaka’s central and suburban areas.
• Identify major competitors in the staple food segment and note their pricing, promotions, and distribution methods.
• Follow recent trends in online grocery purchasing and corporate catering services.
7. Prepare Your Application Documents
• Updated CV highlighting: education (SSC, HSC), relevant sales experience (duration, achievements, FMCG focus), and any corporate/online sales projects.
• Cover letter in Bangla (or bilingual) that addresses each of the listed requirements, especially the need for “সেলস এন্ড মার্কেটিং এ ২ বছরের অভিজ্ঞতা”.
• Copies of SSC and HSC certificates.
• Reference letters from previous employers, preferably from FMCG or related sales roles.
8. Online Application Steps
• Visit the company’s application portal (if a URL is provided) and fill out the form accurately.
• Upload all required documents in PDF format, naming files clearly (e.g., “Name_CV.pdf”, “Name_CoverLetter.pdf”).
• Double‑check the submission for any missing fields before clicking “Submit”.
9. Interview Preparation
• Review common sales interview questions: handling objections, achieving targets, customer relationship management, and examples of past successes.
• Prepare STAR (Situation, Task, Action, Result) stories that illustrate:
– Closing a corporate deal for FMCG products.
– Driving online sales growth.
– Managing a sales territory covering restaurants and hotels.
• Practice explaining the sales cycle for staple food items, from order taking to delivery and after‑sales service.
• Be ready to discuss how you would approach new restaurant and hotel clients in Dhaka, including a brief outreach plan.
• Dress professionally, arrive on time, and bring printed copies of your CV, certificates, and a notebook.
10. Salary and Benefits Discussion
• The salary is listed as “Negotiable”. Research typical FMCG sales rep remuneration in Dhaka (base salary plus commission).
• Be prepared to discuss expected compensation based on your experience, achievements, and the market rate.
• Ask about additional benefits mentioned as “প্রতিষ্ঠানের নীতিমালা অনুযায়ী” to understand health, travel, or performance incentives.
11. Post‑Interview Follow‑Up
• Send a thank‑you email within 24 hours, expressing appreciation for the interview and reiterating your enthusiasm for the role.
• Restate a key point you discussed (e.g., your plan for expanding restaurant sales) to reinforce your suitability.
12. General Tips
• Maintain a confident yet humble demeanor; clarity of speech is emphasized.
• Showcase adaptability to both traditional (corporate) and digital (online) sales environments.
• Demonstrate genuine knowledge of Dhaka’s food‑service sector and a proactive approach to prospecting new clients.
By following these steps, you will be well‑prepared to meet the employer’s expectations and increase your chances of securing one of the 12 Sales Representative positions at Brothers Group. Good luck!
1. Understand the Company and the Role
• Company: Brothers Group, located in Gulshan‑2, Dhaka.
• Business: FMCG manufacturing and distribution of staple food items (rice, lentils, sugar, fish, oil, spices).
• Role: Full‑time Sales Representative working from the office, responsible for generating sales, managing relationships with restaurants, hotels, and retail outlets in Dhaka, and supporting corporate and online sales channels.
2. Education and Age Requirements
• Minimum education: SSC and HSC.
• Age: 18‑40 years.
3. Experience Needed
• Minimum 2 years of sales experience, specifically in FMCG manufacturing.
• Proven track record in both corporate and online sales.
4. Core Skills to Demonstrate
• Strong communication and clear speaking ability (স্পষ্টভাষী).
• Knowledge of the food‑product market (rice, dal, sugar, fish, oil, spices).
• Familiarity with the restaurant, hotel and shop landscape in Dhaka.
• Ability to develop and execute sales plans, meet targets and handle negotiations.
5. Suggested Skill Development
• Refresh product knowledge: study specifications, pricing, competitors, and USP of each food item.
• Practice sales pitch for corporate clients and online platforms (e‑commerce, social media).
• Learn basic negotiation techniques and objection handling.
• Get comfortable with CRM tools and basic Excel for tracking leads and sales.
6. Research the Market
• Map out key restaurants, hotels and retail stores in Dhaka’s central and suburban areas.
• Identify major competitors in the staple food segment and note their pricing, promotions, and distribution methods.
• Follow recent trends in online grocery purchasing and corporate catering services.
7. Prepare Your Application Documents
• Updated CV highlighting: education (SSC, HSC), relevant sales experience (duration, achievements, FMCG focus), and any corporate/online sales projects.
• Cover letter in Bangla (or bilingual) that addresses each of the listed requirements, especially the need for “সেলস এন্ড মার্কেটিং এ ২ বছরের অভিজ্ঞতা”.
• Copies of SSC and HSC certificates.
• Reference letters from previous employers, preferably from FMCG or related sales roles.
8. Online Application Steps
• Visit the company’s application portal (if a URL is provided) and fill out the form accurately.
• Upload all required documents in PDF format, naming files clearly (e.g., “Name_CV.pdf”, “Name_CoverLetter.pdf”).
• Double‑check the submission for any missing fields before clicking “Submit”.
9. Interview Preparation
• Review common sales interview questions: handling objections, achieving targets, customer relationship management, and examples of past successes.
• Prepare STAR (Situation, Task, Action, Result) stories that illustrate:
– Closing a corporate deal for FMCG products.
– Driving online sales growth.
– Managing a sales territory covering restaurants and hotels.
• Practice explaining the sales cycle for staple food items, from order taking to delivery and after‑sales service.
• Be ready to discuss how you would approach new restaurant and hotel clients in Dhaka, including a brief outreach plan.
• Dress professionally, arrive on time, and bring printed copies of your CV, certificates, and a notebook.
10. Salary and Benefits Discussion
• The salary is listed as “Negotiable”. Research typical FMCG sales rep remuneration in Dhaka (base salary plus commission).
• Be prepared to discuss expected compensation based on your experience, achievements, and the market rate.
• Ask about additional benefits mentioned as “প্রতিষ্ঠানের নীতিমালা অনুযায়ী” to understand health, travel, or performance incentives.
11. Post‑Interview Follow‑Up
• Send a thank‑you email within 24 hours, expressing appreciation for the interview and reiterating your enthusiasm for the role.
• Restate a key point you discussed (e.g., your plan for expanding restaurant sales) to reinforce your suitability.
12. General Tips
• Maintain a confident yet humble demeanor; clarity of speech is emphasized.
• Showcase adaptability to both traditional (corporate) and digital (online) sales environments.
• Demonstrate genuine knowledge of Dhaka’s food‑service sector and a proactive approach to prospecting new clients.
By following these steps, you will be well‑prepared to meet the employer’s expectations and increase your chances of securing one of the 12 Sales Representative positions at Brothers Group. Good luck!
- By bdchakriDesk